Wolves have announced the biggest kit sponsorship deal in the club’s history, signing up with global gaming firm ManBetX.
The two-year agreement comes after Wolves ended their partnership with W88 12 months into a similar length deal. It’s understood the new sponsorship is worth around £10m, while sources say they have paid off W88 at a cost of £3m.
ManBetX, who are based in Malta, have sponsored Crystal Palace for the past two years and also back the snooker Welsh Open.
The main sponsor’s name will be on the front all adult first-team home shirts, plus Under-23s and adult disability teams’ jerseys.
The club describe ManBetX as ‘one of the world’s leading betting websites who offer odds and streams on sports including football, basketball and ice hockey to a wide audience across Asia’.
Wolves managing director Laurie Dalrymple said: “We are delighted to welcome ManBetX as our new shirt sponsors as we enter another hugely exciting period for the football club.
“We had the opportunity to work with a new principal partner for the 2019-20 season and we felt the scale and ambition of ManBetX was closely aligned to ours. I’m confident we can achieve great things in what is Wolves’ largest ever sponsorship deal.
“As the team moves at an exciting pace on the pitch, guiding us into Europe for the first time in 40 years, it’s essential development off it continues at a similar rate, and this deal represents huge progression.
“A large focus has been placed on developing our global audience, with the team heading to Nanjing and Shanghai for the Premier League Asia Trophy in July, and this deal will only expand our global reach, given the impressive reputation ManBetX has in Asia.”
Like last season, Wolves Academy shirts will be sponsored by the University of Wolverhampton, while a new sponsor for junior shirts will be announced in the coming weeks.
ManBetX sponsorship director Xavi Wong said: “We are extremely proud to be able to partner with Wolves as we believe that, being together, we are able to make a huge impact in our respective fields.
“We are certain that our partnership will blossom and benefit both parties. We believe that Wolves are able to move us to greater heights and set us apart from our competitors.
“We are looking forward for this partnership and are excited for what the future holds for the both. Good luck to Wolves in the upcoming 2019-20 Premier League season.”